We work with professionals in the home improvement industry to market their business. These strategies are tailored for interior designers, decorators, architects, contractors and other similar professionals who serve clients in the residential arena. We help clients create a presence and receive more traffic on Houzz, Google Business, Social Media and other resources. We also help build positive social proof for your business.
What is Social Proof?
It’s the positive influence when someone finds out that others are doing or buying something. Social proof is a great way to grow your user base and it’s a cost-effective method to attract valuable customers. Our job is to help your business obtain more positive reviews and help manage any negative ones.
What are the challenges?
- Current website isn’t mobile responsive.
- Website isn’t found on the google search for keywords.
- Website isn’t generating leads.
- Website is outdated and has a high bounce rate.
- A social media schedule hasn’t been implemented.
- Social Media effectiveness hasn’t been fully evaluated.
- A digital ad campaign hasn’t been implemented.
What strategies are used in Home Industry Marketing?
We will analyze your business, find the areas that need to be improved and develop a strategic plan to increase your revenue. Our team will show you how much money we can make you conservatively, moderately and aggressively.
An example strategy for your industry is utilizing Houzz.com for acquiring new clients, utilizing keywords for search engines and social proof. We link your profile & projects to your website, blog and social media. We also use strategies to grow your Google Business for your industry. It’s important to have each platform working together and our digital marketing strategists have the knowledge to help your business be successful. We have been in the design industry for over ten years as a design professional. This has given us the upper hand compared to other website/internet marketing companies. We have passion for design and understand your business. We recognize what your prospects are searching for and how to convert them into long-lasting clients. Checkout our proven success formula.
- The website will need to be mobile responsive. In an effort to improve mobile user experience, Google introduced an algorithm update in April 2015, which negatively impacted non-responsive websites.
- The website will need to be found online (Search Engine Optimized).
- Content that converts leads into potential customers.
- Social Media that builds trust and credibility.
- Blog that utilizes SEO and makes the business stand out as an industry leader.
- Establishing and maintaining positive social proof.
- Digital Marketing system that brings more leads.
- Autoresponder sequence that will entice previous customers to buy again.
- Analyzing which social media platform is the best use of time, most impact and will bring in the most customers.
- A digital ad campaign that brings in measurable results.
What is the return on investment?
Each of our services pay for themselves, literally. We won’t hop on board unless we’re convinced that our services add value to your business by providing a tangible ROI month after month. There’s no questioning involved. We’re a team of data driven experts who are relentlessly dedicated to increasing your rankings and boosting your revenue. We’ll implement several online marketing best practices to improve your search rank, drive more visitors to your site and help you grow your business.
Contact us today for a free consultation.