We help businesses expand their products online through an Ecommerce website, Amazon and Houzz Marketplace. In this example, the client has a brick and mortar store and wanted to expand online. They already have a main website that we designed and manage. The client wanted to increase their client base beyond the local geographical area.. They wanted to sell their goods across the nation and ship directly to the customer. The majority of the products are custom-made with a 6-8 week production timeframe, which means that amazon wasn’t a viable solution. Since the products are custom, the website will need to explain the customization process thoroughly to help reduce questions. The platform will also need to provide more information on consulting design services that are available.
What are the challenges?
- A platform that can take orders, explain details about the customization and offer consulting design services.
- Time consuming process to answer potential buyer’s questions.
- Need to utilize keywords to drive more traffic to these products and services.
- A social media plan will need to be implemented.
- Social Media effectiveness hasn’t been fully evaluated.
- A digital ad campaign hasn’t been implemented for this product.
- Cross-market & up-sell strategy is needed.
What strategies are used for Product Promotion?
The best solution for this project was for us to create an Ecommerce website.
The successful solution for this client was for us to create another website dedicated to this product. We renamed the product to capitalize on profitable keywords. The website utilized SEO (search engine optimization) and is a resource for the installation instructions. Now the customers are given a website for instructions and tips of the trade. We wanted to eliminate the amount of time our client was spending on the phone with potential buyers answering questions so we included easy step-by-step instructions with pictures. A blog was added for further clarification of the product and to boost organic SEO. An autoresponder sequence was set in place and used to cross-sell other products. We used a variety of methods; including, using social media to drive traffic to the website and to boost revenue. The sales of this product increased by 700% and the cross-sell products increased by 85%. Checkout our proven success formula.
- The website will need to be mobile responsive. In an effort to improve mobile user experience, Google introduced an algorithm update in April 2015, which negatively impacted non-responsive websites.
- The website will need to be found online (Search Engine Optimized).
- Content that converts leads into potential customers.
- Social Media that builds trust and credibility.
- Blog that utilizes SEO and makes the business stand out as an industry leader.
- Establishing and maintaining positive social proof.
- Digital Marketing system that brings more leads.
- Autoresponder sequence that will entice previous customers to buy again.
- Analyzing which social media platform is the best use of time, most impact and will bring in the most customers.
- A digital ad campaign that brings in measurable results.
What is the return on investment?
Each of our services pay for themselves, literally. We won’t hop on board unless we’re convinced that our services add value to your business by providing a tangible ROI month after month. There’s no questioning involved. We’re a team of data driven experts who are relentlessly dedicated to increasing your rankings and boosting your revenue. We’ll implement several online marketing best practices to improve your search rank, drive more visitors to your site and help you grow your practice.
Contact us today for a free consultation.