We help online & local businesses drive traffic to their offering. In this example, the business owner already had a main website that we designed and manage. It was picking up traffic and we saw an increase of leads and sales. The main website showcases multiple services and products. For one particular product that was gaining in popularity, they were shipping the product to the customers and having to email/mail copies of the installation instructions. Since there were so many variables, the instructions were lengthy. In addition, they were spending a lot of time answering the same questions over the phone with potential buyers about the product’s installation. The client also wanted to focus on increasing traffic for this one particular product to boost revenue. The client also wanted to cross-market to other more expensive products.
What are the challenges?
- Time consuming process to answer potential buyer’s questions.
- Non-efficient method of providing installation instructions.
- More space and attention is needed to showcase this one particular product.
- Need to utilize keywords to drive more traffic to this product.
- A social media plan will need to be implemented.
- Social Media effectiveness hasn’t been fully evaluated.
- A digital ad campaign hasn’t been implemented for this product.
- Cross-market strategy is needed.
What strategies are used for Product Promotion?
The successful solution for this client was for us to create another website dedicated to this product. We renamed the product to capitalize on profitable keywords. The website utilized SEO (search engine optimization) and is a resource for the installation instructions. Now the customers are given a website for instructions and tips of the trade. We wanted to eliminate the amount of time our client was spending on the phone with potential buyers answering questions so we included easy step-by-step instructions with pictures. A blog was added for further clarification of the product and to boost organic SEO. An autoresponder sequence was set in place and used to cross-sell other products. We used a variety of methods; including, using social media to drive traffic to the website and to boost revenue. The sales of this product increased by 700% and the cross-sell products increased by 85%. Checkout our proven success formula.
- The website will need to be mobile responsive. In an effort to improve mobile user experience, Google introduced an algorithm update in April 2015, which negatively impacted non-responsive websites.
- The website will need to be found online (Search Engine Optimized).
- Content that converts leads into potential customers.
- Social Media that builds trust and credibility.
- Blog that utilizes SEO and makes the business stand out as an industry leader.
- Establishing and maintaining positive social proof.
- Digital Marketing system that brings more leads.
- Autoresponder sequence that will entice previous customers to buy again.
- Analyzing which social media platform is the best use of time, most impact and will bring in the most customers.
- A digital ad campaign that brings in measurable results.
What is the return on investment?
Each of our services pay for themselves, literally. We won’t hop on board unless we’re convinced that our services add value to your business by providing a tangible ROI month after month. There’s no questioning involved. We’re a team of data driven experts who are relentlessly dedicated to increasing your rankings and boosting your revenue. We’ll implement several online marketing best practices to improve your search rank, drive more visitors to your site and help you grow your practice.
Contact us today for a free consultation.