4 Ways Social Media is Important for Your Business

The whole marketing game has changed with Social Media, and it’s vitally important to your company’s brand. Not doing so is the same as pulling out a flip phone at a business meeting and not understanding why your boss keeps giving your colleagues all of the big accounts. Sure, there are people who use flip phones and there’s also those who still dig their heels in and refuse to utilize social media but there are a few compelling reason why social media matters to your brand.

Your customers spend time on social media.

You want to be where your customers are and if they are using a certain social media platforms then you want to be there too. Social media is about developing a relationship with your existing customers and cultivating trust with potential leads. All social media isn’t created equally. It’s important to analyze which social media platform your ideal customers are using and focus on those only. It’s better to have one social media platform that you rock at rather than five that are neglected for months at a time.

Your customers trust it.

Let’s face it, people are spending a big chunk of their daily time on social media. Potential clients will read the reviews about your business and make judgements of your business based upon your social media interaction. Social media can build social proof for your business. 46% of online users use social media to assist in the buying decision.

Social Media produces leads.

Social media can bring organic traffic to your website and company. In addition, it gives the potential customer a way of getting to know your business and products prior to purchasing. It’s also twice as effective than print marketing methods.

Because the numbers don’t lie:

65% of customers are more likely to use a business with information on a social media platform.

71% of consumers say that they are more likely to buy from a brand that they follow.

91% of local searches say they use Facebook to assist in finding local businesses.

So why is social media important to your business? Because your brand doesn’t really exist online if you’re not online.